Technology has helped make the weather forecast more accurate over time. Today the 7-day forecast is as precise as the 5-day forecast was five years ago. Within the next five years, the 10-day forecast will be as good as our current 7-day forecast. We also now have many ways to get weather information in the palm of our hands in real-time, but still, people seem not to be getting accurate and timely severe weather information they can use. So now social science is our new frontier in Meteorology. Brad will explore how people combined with modern technology can make the forecast easier and clearer to understand by looking at how we communicate the forecast and display it to the end user.

Brad Panovich, Chief Meteorologist at WCNC-NBC TV

http://wxbrad.com/

Twitter: @wxbrad

If you're in the Charlotte area, check out our schedule of upcoming talks to see one in person.